America’s top-selling beer is no longer Bud Light. Anheuser-Busch has learned firsthand what the words “Go Woke, Go Broke” mean, and sales of Bud Light plummeted after its ill-advised woke marketing campaign. Katherine Hamilton reports in Forbes:
Modelo Especial became the most-sold beer in the U.S. in May, pushing Bud Light out of the No. 1 spot it’s held for decades, as Anheuser-Busch struggles to overcome widespread boycotts and controversy stemming from ties with a transgender influencer.
About 8.4% of retail beer sales were Modelos, while Bud Light made up 7.3% of sales during the four-week period ending June 3, according to alcohol consulting firm Bump Williams.
The fall comes amid two straight months of plummeting Bud Light sales, which were more than 24% lower than they were a year ago.
Bud Light made up 10% of beer sales in March, before it partnered with transgender influencer Dylan Mulvany by sender her a can of Bud Light with her face on it, which sparked boycotts and outrage from conservatives.
Bud Light previously held the top spot for beer sales in the U.S. since 2001, when it surpassed Budweiser.
Read more here.
